PODCAST: Criminal Damage Founder, Sunny Aytan & Brand Executive, Monty Aytan Leave a comment
Welcome to the most recent episode of our Podcast sequence “In Dialog” the place we deliver you inspiring tales, retail insights and dialog from trend’s most influential enterprise leaders.
Felony Harm was launched by Sunny Aytan in East London again in 1991. The enterprise, nonetheless working right this moment, is now owned by himself and his brothers.
The pioneering streetwear model was closely influenced by its East London roots, with music tradition and id taking centre stage. The model is understood for taking inspiration from types of retro fashions of the previous and mixing them with the most effective in trendy, city tendencies.
In newer instances, the model has moved into sustainable trend with its Eco Necessities assortment made with natural and recycled supplies. Felony Harm additionally continues to lift model consciousness with a continued stream of collaborations with present franchises equivalent to Pokemon, Again to The Future and Dracula.
Founder Sunny Aytan and his brother Monty Aytan converse to Tom Shearsmith, Information & Options Author at TheIndustry.trend about how the model has developed within the final 30 years, the joy behind every assortment, the sustainability credentials it ought to shout about extra typically, and why Felony Harm items that includes a Japanese anime present from 25 years in the past, will all the time promote out.
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