Luxurious streetwear and sportswear retailer END has appointed Parker Gundersen as its new CEO to supervise its “subsequent part of development”, succeeding founders Christiaan Ashworth and John Parker, who “will stay in key positions” on the board of administrators.
The transfer follows final 12 months’s majority funding in END by world funding agency Carlyle.
Gundersen was previously President of Retail Operations at LVMH subsidiary DFS Group, and has additionally been the CEO of ZALORA, a number one vogue e-commerce participant in Asia. He has over 20 years of multinational management expertise spanning retail, luxurious items, e-commerce and technique consulting.
In an announcement launched right this moment, founders Ashworth and Parker mentioned: “END has continued to advance its strategic development plans for the reason that funding by Carlyle. Within the final 12 months we have now considerably elevated our capabilities in digital and advertising and marketing, opened a brand new flagship retailer in Newcastle, constructed out our senior management group, launched our womenswear platform and continued to develop our distinctive relationship with manufacturers and prospects alike.
“We really feel the time is true to transition totally to the board and help the subsequent technology of leaders in persevering with to develop the END model, curation, neighborhood and platform on a worldwide stage.
“Parker’s distinctive background in worldwide luxurious retail, in addition to his experience in each offline and on-line channels, makes him notably well-suited for this place.”
As a part of the transition, Ashworth will likely be nominated as Vice Chairman and work carefully with Chairman Patrizio di Marco, who joined the corporate in 2021. Each Ashworth and Parker will “play lively roles on the board and help the group in realising key strategic development initiatives”.
Gundersen has been appointed to the END board of administrators with speedy impact, and “will transition totally into the CEO function later in the summertime”.
