Hype to open new stores in Leicester and Portsmouth Leave a comment

Streetwear model Hype is opening a brand new 1,195 sq ft retailer at Highcross purchasing centre in Leicester on 23 November 2021, in addition to a brand new 2,236 sq ft outlet retailer at Gunwharf Keys Designer Outlet in Portsmouth, opening quickly.

The Leicester retailer – within the hometown of Hype founders Liam Inexperienced and Bav Samani – comes sizzling off the heels of the opening of Hype’s new state-of-the-art flagship retailer at 5-7 Foubert’s Place in Carnaby, London, earlier this month.

The Leicester retailer design is following the identical theme as the brand new Carnaby retailer, however tailored to the Highcross purchasing expertise. It is going to characteristic menswear, womenswear, kidswear and the model’s iconic backpacks. Merchandise may also embrace a spread of unisex designs from the corporate’s new sustainability-forward model referred to as Continu8.

The brand new retailer contains a launch zone space to spotlight the newest Hype and Simply Hype collections and collaborations.

Bav Samani solely informed TheIndustry.trend: “It’s in-line with our UK flagship retailer activation, and as now we have simply launched our newest collaboration with Warner Bros’ Looney Tunes on-line yesterday – and in our Carnaby retailer tomorrow, 20 November, the place we may have a meet and greet with Bugs Bunny and Daffy Duck, we need to make this the important thing visible as you enter the shop.”

There shall be an in-store activation at Highcross on 27 November, which is able to embrace a DJ, branded cupcakes and balloons in addition to goody baggage for the primary 50-100 folks to enter the shop, plus some extra activations which are at the moment to be confirmed.

Samani added: “Opening in our dwelling city was solely pure to us. Providing the Hype expertise and inspiring clients to hitch us in our bricks and mortar expertise is one thing that we’ve been in talks about for a very long time, and now the fact is right here.

“Leicester is the place Hype was born and it is the place our first lighter and script-over floral T-shirt was designed and created. It’s additionally the place our head workplace and international distribution centre is positioned, the place our family and friends are and, extra importantly, the place our first ever sale was made.”