Italian technical outerwear specialist Stone Island has unveiled a bigger, newly renovated Soho area because it reopens the London flagship retailer on Brewer Road.
Protecting 3,000 sq. ft throughout the bottom flooring stage, the renovated retailer options new space devoted to the Stone Island and Shadow Challenge collections.
The inside design for the shop follows the idea used for all Stone Island shops created by Marc Buhre, the economic designer from Germany, and founding father of Zeichenweg architectural agency. Every aspect of the area is described as being “created to mix fluidly in a extremely purposeful design”.
Bush-hammered stone flooring is used on the partitions and metallic mesh on a metal substructure. Furnishings are in black-stained pure oak, with hangers composed of carbon bars, and anodised aluminium and cabinets in shades of anthracite.
In February 2021, Moncler entered in to an settlement with Venezio Investments Pte. Ltd. to accumulate the remaining 30% stake of Stone Island’s father or mother group, Sportswear Firm S.p.A. (SPW) for €345 million.
Earlier in December 2020, Moncler revealed it will be buying a 70% stake in SPW from Stone Island CEO Carlo Rivetti’s Rivetex S.r.l., in addition to from different members of the Rivetti household.

